In 2016, Tina Yong, not just any makeup artist but a globally known beauty influencer, faced a real-life beauty dilemma. Finding the perfect lashes for her unique eyes felt like searching for a needle in a haystack. And guess what? She wasn’t alone. Loads of her followers and clients felt the same pinch which inspired her to create her own brand: Petite Cosmetics.

Starting up in her cozy living room, the journey wasn't all glitz and glam. Think endless samples, testing materials, and hours spent perfecting lash designs. Tina pushed through every challenge and before she knew it, over 50,000 pairs of lashes had been shipped out to customers worldwide.

But Tina's love for beauty didn't stop at lashes. She had this growing passion for the fresh and authentic vibes of Korean beauty and wanted to spread this love globally hence began the evolution of her brand to The Petite Club. It's not just about nailing the perfect makeup look, but building a worldwide community where everyone, no matter where they’re from, gets to shine bright in their own unique way. Because in the world of beauty, as in life, it's often the little things that truly leave the biggest impact.